Photographing Joe Ellis for Virginia Business in Marion, VA

Photographing Joe Ellis for Virginia Business at the Birthplace of Modern Mountain Dew

Entrepreneur Joe Ellis shown at the soda counter of the future home of the Modern Mountain Dew Museum.

I received an email to head to Marion, Virginia, to take a feature photo for Virginia Business. The story was about the upcoming Birthplace of Modern Mountain Dew Museum, which is expected to draw thousands of visitors when it opens in May 2026.

My assignment was to meet with Joe Ellis, the entrepreneur behind the museum, and capture a portrait of him outside the building. I met Mr. Ellis at his hotel, The General Francis Marion Hotel, in Marion, and we visited the future museum space on Main Street.

I took the shots outside that were requested by my contact at Virginia Business. After that, Mr. Ellis asked if I wanted to take a look inside. Once we stepped inside and I saw the original soda counter and the lineup of vintage Mountain Dew bottles on display, I knew I had to grab a few extra portraits.

Those quick indoor shots ended up being my favorite images from the session. Editorial photography has a way of surprising you. Sometimes the best photos come from simply saying yes to a new angle and being ready when the scene presents itself. It doesn’t hurt to be a photographer who brings a whole camera lighting set-up as well.

The Mountain Dew Museum is shaping up to be a one-of-a-kind attraction in Marion. With the restored 1940s lunch counter, original stools, and plenty of memorabilia, it will have plenty to offer when it opens to the public.

If you are a magazine looking for editorial portraits or a business wanting on-location environmental portraits that highlight your story, reach out. I am always ready to create images that connect people to your work.

To read the article that these images go with, you can read it here with Virginia Business.

Elevate Your Restaurant or Inn with Professional Food and Marketing Photography

In the food and beverage industry, visuals are everything. Professional food photography turns dishes into experiences, inviting potential guests to savor every detail before they even take a bite. Capturing the color, texture, and presentation of each plate helps restaurants and inns showcase their culinary offerings in the most appealing way.

Editorial-style photography adds depth and storytelling to your brand. Each image highlights not just the food but the atmosphere, ingredients, and care that go into every dish. These visuals connect with audiences on social media, websites, menus, and marketing campaigns, creating an authentic and compelling impression.

Marketing photography goes beyond the plate. Capturing dining areas, cozy interiors, seasonal décor, and outdoor spaces tells the full story of the guest experience. High-quality images encourage bookings, drive engagement, and support tourism by giving visitors a visual preview of what they can expect.

For restaurants, inns, and other food and beverage establishments, investing in professional photography elevates your brand and strengthens marketing efforts. Consistent, visually striking imagery is a key tool for attracting attention from editorial publications, social media audiences, and prospective guests.

Whether you need images for a website, social media, menus, or print materials, professional food and marketing photography transforms your offerings into stories. Beautiful photography not only showcases your dishes but also highlights your establishment, supporting both customer engagement and growth in the tourism and hospitality industry.

If you want to make your culinary creations and guest experience stand out, professional photography can capture the flavor, atmosphere, and character of your business.

Evenings in the Garden: Capturing Family Life Through Editorial Photography

A summer evening in the garden offers the kind of atmosphere that makes editorial and lifestyle photography so powerful. The soft light, the laughter of children, and the beauty of a space that has been carefully nurtured all come together to create moments worth documenting.

In our home, Montanna has dedicated herself to building a garden that now serves as the backdrop for our children’s play. As the day winds down, the garden becomes more than a collection of flowers and plants. It is a setting full of life where care and joy are visible in every detail.

For an editorial photographer, these moments are the essence of lifestyle storytelling. Authentic scenes connect with viewers in a way that staged images cannot. The sight of children running between rows, the textures of blossoms, and the warm light of evening tell a story that is both personal and relatable.

Lifestyle publications often look for photography that captures this kind of natural honesty. Readers respond to images that feel real and grounded in everyday life. Whether the focus is on family, seasonal living, or the design of home spaces, editorial photography brings these themes to life.

My goal as a photographer is to preserve scenes that feel true while presenting them with artistry. Evenings in the garden show why lifestyle photography matters: it highlights the beauty of connection and the simple rhythm of daily life.

If you are an editor or publication looking for photography that tells real stories with warmth and authenticity, I invite you to connect with me. Let’s create images that inspire your readers and bring your features to life.

Branding and Social Media Photography for The Damascus Old Mill in Damascus, VA

Creating Marketing Content for The Damascus Old Mill

I recently had the opportunity to work with The Damascus Old Mill Inn in Damascus, Virginia, to create a library of professional images for their marketing and social media needs. Our goal was to capture the character of the inn, the hospitality of their staff, and the details that make the property a destination for both locals and visitors.

The historic inn was decorated for Christmas in July, creating a festive atmosphere in the middle of summer. The images will be used later in the year to promote holiday stays, private events, and seasonal gatherings at the mill.

The project included wide shots of the inn’s holiday décor, warm lighting, and inviting spaces. These photos will help future guests envision the charm of a Christmas visit to Damascus and showcase how perfectly suited the venue is for family celebrations, romantic weekends, or group events during the holidays.

I also captured a collection of promotional photos for the inn’s restaurant and bar. This included the kitchen staff preparing meals, servers greeting guests, and featured food and drink specials. These images will provide The Damascus Old Mill with a strong library of content for social media and marketing, highlighting their team, hospitality, and menus.

Working with The Damascus Old Mill allowed me to combine seasonal visuals with everyday moments that showcase what makes this location unique. The inn offers a blend of history, comfort, and culinary excellence in the heart of Southwest Virginia. Whether you visit for a weekend getaway, a holiday celebration, or a memorable dining experience, it is a place that captures the spirit of Damascus.

High-quality photography plays a key role in telling a business’s story online. Strong visuals help brands stand out in crowded social media feeds, make websites more engaging, and give customers a clear idea of what to expect.

If your business needs photography that captures your atmosphere, products, team, or events, I can help you build a content library that works across your website, social media, and print marketing. Contact me to start planning images that will help you connect with your audience and strengthen your brand.

A Friday Morning with Muralist Heidi Nisbett in Damascus

A Friday Morning with Muralist Heidi Nisbett in Damascus, Virginia

This past Friday morning, I spent time in the heart of Damascus, Virginia, photographing local muralist Heidi Nisbett as she painted a new mural in the town park. This vibrant work of art is her fifth mural in Damascus, adding even more beauty to the community and expanding the growing collection of public art in Damascus, VA.

Visitors and locals alike may already be familiar with Heidi’s work. Her colorful, nature-inspired murals brighten walls across town and have become part of Damascus’s visual identity. Each piece reflects her love for the outdoors, often featuring landscapes, native plants, and winding trails that reflect the area’s strong ties to the Appalachian Trail.

Heidi’s journey as an artist is rooted in both skill and adventure. She grew up in South Carolina and earned her BFA in Painting and Printmaking from Winthrop University in 2015. In 2018, she completed a thru-hike of the Appalachian Trail, carrying a sketchbook to paint the scenery and moments she experienced. Since then, she has hiked more than 3,000 miles on trails across the country, including the Superior Hiking Trail, the Pinhoti Trail, the Foothills Trail, and parts of the Mountains-to-Sea Trail and the Continental Divide Trail. Her artwork reflects these experiences and celebrates the beauty of the natural world.

Photographing Heidi at work in Damascus was a rewarding experience. Early morning light filled the park as she moved with steady focus, layering colors and shapes onto the wall. People passing through often paused to watch, showing how public art can connect neighbors and visitors alike.

In addition to documenting her newest mural, I also photographed her other murals in Damascus. Together, they create a walking tour of small-town art in Virginia, each piece telling its own story while sharing a connection to place.

By the time I finished photographing, the sun had shifted, and Heidi’s mural was on full display, with the shade from the building providing her some much-needed relief. This new addition to Damascus’ public art already feels at home and will be enjoyed by the community for years to come.

If you visit Damascus, make sure to stop by the town park to see Heidi’s latest mural and explore her other works around town. Her art tells the story of this mountain community and the landscapes that inspire it.

Family Portraits in Damascus, Virginia — A Session with the Rickard Family

Family Portraits in Damascus, Virginia — A Session with the Rickard Family

I had the pleasure of photographing Thomas and Sarah Rickard and their four children on a warm and humid summer day here in Damascus, Virginia. Even with the heat, the Rickard kids were awesome, and I had a genuinely fun time with their family. We spent the session creating images that captured their connection, laughter, and love for each other.

When I photograph families, whether they live near Damascus or are visiting from out of town, my approach is simple. I want everyone to feel relaxed and comfortable so we can create natural and meaningful portraits. I guide families with posing that fits who they are together and let the session flow in a way that feels fun. The goal is always to make it a positive experience and a memory in itself.

For families visiting Damascus or Abingdon on vacation, having everyone together is something special. This area offers a beautiful setting with scenic mountains, trails, and historic charm that make for stunning family portraits. Whether you are gathering for a weekend trip, a holiday, or a family reunion, this is the perfect time to capture your family in a way that will last for years to come.

Local families from Damascus, Abingdon, and the nearby mountain towns also have a unique opportunity to create heirloom portraits right here at home. The fall season is coming soon, and with it comes vibrant colors and the perfect backdrop for generational family portraits.

If you want to find out more about the generational portraits I offer, you can reach out through my website here: [Insert Link]. I would love to help your family create meaningful portraits during your visit or right here in our hometown community.

A Tribute to Jim Wrinn and the Aberdeen Carolina & Western Railway Photo Story

Remembering Jim Wrinn: A Tribute and a Story Untold

In late December 2020, while I was living in North Carolina, I heard from Jim Wrinn, who was the editor of Trains Magazine at the time. Jim was more than just an editor to me. He was a close friend, a mentor, and one of my biggest supporters. He believed in my work even when I had doubts, and he was always quick to offer advice or encouragement, whether I asked for it or not.

Me photographing Jim in 2015 during a N&W J611 photo charter after the steam locomotive’s completed restoration. (Photo by T.J. Mahan)

Jim reached out with a special project idea. He wanted me to document a short-line railroad somewhere in North Carolina and tell the story of what a typical day looks like for a train crew. It was a unique chance to capture the life behind the scenes on a railroad that often goes unnoticed but plays a critical role in the industry.

I contacted several short-line railroads in the state. Jennifer White, President of the Aberdeen Carolina & Western Railway, responded and gave me complete access to ride along with their train crews. Over two days, I spent time on board with the crews and followed their routes by vehicle to capture the landscape the railroad passes through.

Jim asked me to write a short piece to go with the photos he planned to publish. He hoped to run the story in early 2022. Sadly, Jim passed away in March 2022, and with his passing, the story did not move forward. This was the last project I had the honor of working on with Jim before he passed, which makes finally sharing this photo project even more special to me. I have reached out to the new editors at Trains Magazine about publishing the photos, but they were unsure of where Jim intended to take the story, so it has been passed over.

Today I want to share that piece here as a tribute to Jim. He believed in me and supported my work throughout my career. Whether it was career advice or trusting me with big projects like the Norfolk & Western J611 restoration coverage, Jim was always there. I hope this post honors him and also highlights the hardworking crews of the Aberdeen Carolina & Western Railway.

A Day with the Aberdeen Carolina & Western Railway

The Aberdeen Carolina & Western Railway is North Carolina’s largest short-line railroad. It runs tracks between Charlotte and Star, where it splits with one line heading toward Raleigh through Gulf, and the other going to Pinehurst and ending in Aberdeen. The railroad even passes through the famous Pinehurst Golf Course, which was the site of the 2024 U.S. Open.

The railroad’s headquarters is in Candor, North Carolina. This is where train crews begin their 12-hour shifts. The ACWR connects with two major Class 1 railroads, Norfolk Southern and CSX, which helps move freight through the region.

Crew members start their day by filling out paperwork and getting the necessary permissions for the routes they will run. Their work can vary from moving empty freight cars to connection points for Norfolk Southern or CSX, switching local industries, or operating unit trains that cross the line daily.

Depending on the job, crews operate locomotives painted in ACWR’s distinctive purple and green colors. Unit trains might be powered by engines from CSX or Norfolk Southern, depending on where they came from.

Crews work 12-hour shifts in a schedule of five days on and two days off. Both day and night shifts run daily. Riding with the crew, you quickly notice how the track has a roller coaster-like feel, with rises and dips that keep the crew alert.

ACWR runs about 20 locomotives, mostly wide-nosed GP40-2s and SD40-3s. The crews usually operate the SD40-3s. Even though it is a short-line, the Aberdeen Carolina & Western runs like a major railroad and its crews work with the heart and dedication that shows.

Remembering Jim Wrinn

Jim was always willing to listen to my ideas, whether they were about railroading or something else. He gave me advice on my career, sometimes before I even asked for it. Some of my favorite memories with Jim come from the Trains Magazine events we attended together, especially helping him finish the live coverage of the Norfolk & Western J611 restoration. I can still hear his voice and laugh when we talked.

Jim Wrinn photographed in 2015 doing a livestream for Trains Magazine.

Losing Jim was a huge personal and professional loss. Finally sharing the last images from the last project we worked on together in this post is my way of honoring the friendship we had and the trust he placed in my work.

- Ben.

Appalachian FC vs Bristol Rhythm AFC: NPSL Rivalry Match in Bristol, VA Ends 2–1

Appalachian FC vs Bristol Rhythm AFC: Grit, Rain, and a Heated Rivalry in the NPSL

On May 31, I photographed the NPSL matchup between Appalachian FC and Bristol Rhythm AFC at Gene Malcolm Stadium in Bristol, Virginia. I was there covering the game for Appalachian, and let me tell you, this one had everything. Rain, rivalry, and plenty of emotion.

The match started off under steady rain. The pitch was slick, passes skipped a little too fast, and tackles got heavy quick. You could tell both teams wanted this one bad.

As the rain cleared and the sun broke through, the tempo didn’t slow down. It actually ramped up. Fans were into it. The stands were packed and noisy. By the time the lights came on and the game moved into the evening, things got heated. Players were getting physical, shoving on nearly every restart, and chirping each other all over the field. It was aggressive, and honestly, it made for some great images.

Bristol pulled out the win with a final score of 2–1. Appalachian pushed hard to equalize late in the game, but Bristol’s defense locked things down when it mattered. Great soccer. Great energy. Great atmosphere.

I’m based in Damascus, Virginia, and I cover live sports, events, and brand content across Southwest Virginia and the Tri-Cities. Whether it’s soccer, corporate events, or community events, I focus on documenting the action and emotion in real time. Teams and leagues need more than just snapshots. They need consistent, high-quality visuals that help them grow their brand, connect with fans, and tell their story the right way.

If you’re part of a team, league, media outlet, or sports organization that needs dependable coverage, let’s talk. I’m local, experienced, and I know how to deliver.

Looking for a Sports Photographer?

If you need professional sports photography in Southwest Virginia, the Tri-Cities, or beyond, I’m available.

Based in Damascus, VA
Covering Bristol, Abingdon, Johnson City, Kingsport, and more
Instagram: @BenEarpPhoto Facebook: Ben Earp Photography LinkedIn: Ben Earp

You contact me here as well.

Photographing the Speedway Classic '25 Media Day at Bristol Motor Speedway

Photographing the Speedway Classic '25 Media Day at Bristol Motor Speedway

On a hot and humid Tuesday, June 24, I had the chance to photograph for Bristol Motor Speedway (BMS) at a media day open house for their upcoming Major League Baseball game.

The event was for the upcoming Speedway Classic '25, where the Atlanta Braves and Cincinnati Reds will face off on August 2, 2025 inside the infield at Bristol Motor Speedway. I’ve been covering races here since 2010 and led the track photography team for Nigel Kinrade Photography from 2021 through 2024 but had been a part of the track photo team since 2015. I’ve seen this place from every angle, but watching it turn into a ballpark is something completely different.

Bristol Builds a Ballfield

To make room for a full MLB field, the speedway had to remove half of the frontstretch and backstretch pit walls, along with part of the Goodyear building. That’s not a small adjustment. It shows just how big this moment really is for both baseball and Bristol.

We weren’t allowed to step onto the construction site, but even from pit road, you could see how much work had gone into the build already. Bulldozers were running, gravel was being leveled, and the shape of the future field was starting to take form right in the middle of a NASCAR short track.

Props, Personality, and a Sword

Bristol Motor Speedway provided me with a few custom props: a branded helmet, baseball, and bats made specifically for the Speedway Classic '25. I used them throughout the track, pairing them with the gladiator sword that drivers receive in Victory Lane. It was a fun way to blend the energy of Bristol racing with the tradition of Major League Baseball.

The mascots from both teams showed up and brought some humor to the day. They weren’t allowed into the construction zone either, but they climbed on nearby equipment and played around on a gravel pile like they were part of the crew. It made for some great images that captured the spirit of the event.

Why This Game Matters

The Speedway Classic '25 is more than a baseball game. It’s part of Major League Baseball’s effort to bring the game to meaningful venues with history and heart. Events like the Field of Dreams game in Iowa or the tribute at Rickwood Field are proof that the setting matters. And Bristol is about as iconic as it gets.

I’ve been lucky to spend years photographing motorsports in this place, and this project was a reminder that storytelling can take a lot of forms.

Looking for a photographer who knows how to capture big moments with personality and purpose? Whether you're hosting a corporate event, launching a brand campaign, or need professional photography in Southwest Virginia, I’d love to help you tell your story. You can see more of my work and get in touch with me through my contact page.

Capturing Conservation: My Experience Photographing the ATC’s Hardcore Trail Work at Trail Days 2025

Trail Days weekend in Damascus, VA is always a whirlwind—and this year was no exception.

Over Friday and Saturday, I worked with a brand to provide event photography coverage of their vendor booth setup, helping them create engaging content for their social media marketing. As a photographer based in Southwest Virginia, I always enjoy opportunities to document events that bring people together—especially something as iconic as Trail Days, which draws thousands of hikers and outdoor enthusiasts to town each year.

But Sunday was where the heart of the weekend really hit home.

I was hired by the Appalachian Trail Conservancy (ATC) to photograph their annual Hardcore Trail Work Day, a long-standing tradition held the Sunday after Trail Days. I arrived early at the Appalachian Trail Center in downtown Damascus, where volunteers were gathering for breakfast, receiving custom event shirts, and getting signed up for a day of trail maintenance on the Appalachian Trail.

Two crews formed that morning—one headed across the state line into Tennessee, and the other made the 45-minute drive to Elk Garden Trailhead, where I tagged along to document their efforts. Before we left, I captured a group photo of all the volunteers—a moment of camaraderie before everyone set out for a hard day's work.

Once we arrived, the ATC staff led a quick safety briefing, thanked the volunteers, and the crew hit the trail. The group split into three teams. One focused on rerouting drainage to prevent erosion, while the others tackled blowdown cleanup from Hurricane Helene, which had damaged parts of the trail in late September 2024. Volunteers also built new steps to help hikers navigate washed-out and altered sections of the trail.

The weather couldn’t have been more perfect for trail work photography—cool, clear skies and ideal lighting for documenting the teamwork, effort, and passion of everyone involved. I spent the day hiking alongside the crew, capturing authentic moments in the forest and connecting with people who truly care about protecting the Appalachian Trail.

And the view from the trailhead? Absolutely stunning. One of those classic Southwest Virginia landscapes that makes you stop in your tracks and remember why these mountains mean so much to so many.

iPhone panorama image of where I parked my vehicle.

Looking for authentic, professional photography coverage in Southwest Virginia?
Whether you're planning an event, running a nonprofit initiative, or need brand storytelling for your social media, I’d love to help tell your story through impactful imagery. Check out more of my work on Instagram, Facebook or reach out here to book a session or start a conversation. Let’s create something meaningful together.

- Ben Earp

Telling New Stories in Coal Country: Photographing Virginia’s Solar Apprenticeship Trailblazers

Telling New Stories in Coal Country: Photographing Virginia’s Solar Apprenticeship Trailblazers

When Cardinal News reporter Lisa Rowan reached out to me for a special assignment, I was immediately intrigued. The story was focused on a forward-looking regional partnership that is equipping young people in Southwest Virginia with renewable energy job skills—right in the heart of coal country. This initiative, which brings solar apprenticeships to communities historically rooted in coal, is not just about training for new jobs—it's about transforming futures.

👉 Read the full article on Cardinal News here

My role was to produce portraits of the individuals at the heart of this transition—young people, program leaders, and educators who are paving a path toward a brighter, more sustainable future in Appalachia.

Behind the Scenes: Creating Impactful Environmental Portraits

With just a two-week deadline and subjects spread across the rugged, rural stretches of Southwest Virginia, this project came with its logistical challenges. Each drive took 1.5 to 2 hours one way through coal country, and careful coordination was needed to meet everyone and still capture them in authentic, meaningful ways.

Over the course of two days, I met with each subject—taking time to understand their stories, environment, and what this opportunity means to them personally.

Here is a sampling of the portraits I created for the story:

A Shift in the Narrative: From Coal to Clean Energy

The feature from Cardinal News paints a compelling picture of how Southwest Virginia is evolving. Through a partnership between local schools, nonprofits, and energy companies, students are now earning industry certifications and hands-on experience in solar installation.

Why Projects Like This Matter

As a documentary and portrait photographer based in Southwest Virginia, I believe in the power of images to not only inform—but to inspire. This assignment reminded me that photography can serve as both art and advocacy. These are the stories I’m most passionate about telling—the ones rooted in local identity, grit, and hope.

If your publication, organization, or brand is working on a story or project that needs authentic, emotionally resonant visuals, I’d love to help bring it to life.

- Ben Earp

📬 Let’s connect: BenEarpPhotography@gmail.com
📱 Follow along: Instagram | Facebook | LinkedIn

Covering the McMurray Home Dedication in Taylor’s Valley, Virginia | Southwest VA Photojournalist

Covering the McMurray Home Dedication in Taylor’s Valley, Virginia

As a professional photographer offering photojournalism throughout Southwest Virginia as one of my photography services that I offer, I’m always honored to document important moments in my community — and last week’s home dedication ceremony for Carl and Linda McMurray in Taylor’s Valley, Virginia, was one of those assignments.

On Tuesday, reporter Susan Cameron from Cardinal News contacted me about covering the event. The ceremony would celebrate the McMurrays’ brand-new home, built after their original house was destroyed during the catastrophic floods brought by Hurricane Helene last fall.

Carl and Linda McMurray’s story gained widespread attention at the end of September 2024 when Hurricane Helene’s floodwaters tore their home apart. Their house was carried almost two football fields downstream, splitting into two sections. I visited Taylor’s Valley immediately after the disaster and captured images showing one half of their home perched on higher ground, while the other half rested next to a newly formed cascade created by the flooding.

Linda and Carl’s home where it came to rest in two parts.

Linda was found in this portion of the McMurray home.

Both upstairs portions of the McMurray home can be seen.

Linda was found sitting in the sowing room of her home the following morning after Hurricane Helene struck Taylors Valley, VA.

Their survival remains nothing short of remarkable. As their home broke apart, Carl (gentleman to the right in the photograph above) was swept away by the fast-moving waters and spent hours clinging to a tree before being rescued by helicopter. Meanwhile, Linda was trapped alone on the second floor overnight and was rescued the next morning by neighbors, who carried her to safety in her rocking chair after 16 harrowing hours.

On Thursday afternoon, Susan met me at my home, and we traveled together to Taylor’s Valley to cover the home dedication event. We parked at Hellbender’s Café and rode a shuttle bus up the hill to the McMurrays’ newly constructed home, built just above the site where their old home once stood.

A large gathering of family, friends, town residents, media teams, and state officials filled the property to show support.

Virginia Governor Glenn Youngkin makes remarks during a home dedication ceremony for Carl & Linda McMurray.

The event began with remarks from the head of the Mennonite Disaster Services group, followed by a speech from Tony Miller with Trails to Recovery. Then, in an emotional moment, Carl and Linda McMurray were presented with the keys to their new home.

Virginia Governor Glenn Youngkin also attended the event, offering remarks about community resilience and the importance of disaster recovery efforts across Virginia. He then participated in a ribbon-cutting ceremony alongside the McMurrays.

After the formal ceremony, members of the media had the opportunity to speak with Governor Youngkin and the McMurrays. Linda then graciously gave Susan Cameron and myself and members of the Bristol Herald Courier, a personal tour of her and Carl’s beautiful new home. It will be a nice fresh start made possible by those that built their new home through the strength of volunteers and the support of their tight-knit community.

After returning home, I edited and delivered the images for Susan Cameron’s article, which you can read on Cardinal News here: [Cardinal News Story].

As a photojournalist working in Southwest Virginia, moments like this remind me why documenting local stories matters so much — not just capturing the events, but preserving the incredible resilience and spirit that define communities like Taylor’s Valley.

- Ben Earp

10 Lessons I Learned Taking a TEMPORARY Break from Photography to Working at Walmart (Without Losing My Clients)

I Took a Temporary break from Photography: 10 Lessons I learned from The 3 Months I worked at Walmart

“Sometimes, stepping away is the only way to see clearly.”

This is a story about burnout, rediscovery, and a hell of a wake-up call. It’s also a bit of a love letter to my family, my town, and the career I almost walked away from entirely.

This post might make or break my business. But I’ve always believed in being real and honest, and today I need to share this. Because sometimes life throws a storm at you—literally—and it forces you to reassess everything.

“3 months. 90 shifts. One giant shift in mindset.”

Why I Left NASCAR and What Changed

Some of you knew, but for the most part, I kept it quiet: I worked at Walmart for three months as a Digital Grocery Shopper. Only my close friends or those who needed to know my schedule were aware.

It wasn’t some grand fall from grace. It was survival. After Hurricane Helene hit, even though our home was spared serious damage (besides a flooded basement), I wasn’t. Emotionally, mentally—it shook me. I had flown out that same morning to shoot a NASCAR race in Kansas, ignoring every gut feeling that screamed at me not to go. I took a longer route through Wytheville instead of my normal drive through Boone, NC—thankfully, because the usual roads were wiped out.

I remember sitting at the gate, watching the plane shake in the wind, scrolling Facebook, and seeing Boone underwater. My stomach dropped. Montanna was already texting me, she was scared as trees fell around our home and the wind roared. She begged me to come back. I didn’t listen. I got on that plane.

By the time I landed, and as I walking walking off the plane I was on the phone with Montanna as she was telling me that Damascus was being evacuated. She and the kids were packing up. I watched a video she sent—my kids scared, her voice shaking—and I knew. I was done. Done putting my job before my family. Done missing the signs. Done traveling full-time for work.

I texted my boss and said I was going home.

That flight back was the hardest of my life. I had chosen my career over my family’s safety. Even if no one could predict the storm’s impact, I knew. My gut knew. And from that moment on, I promised myself things were going to change.

I finished out the NASCAR season and told my bosses I was done. People said I was crazy. Maybe I was. But I’d never been more certain.

Since then, I’ve been choosing the assignments that work for me and my family. I’ve fallen back in love with photography. I’m home every night. I see my wife and kids every weekend. I’m present. And that dark cloud I carried around for years? It’s starting to lift.

But starting over was tough. I didn’t have a local portfolio outside of racing. I didn’t have local clients. So I took a job that paid the bills and gave me time to rebuild.

That job was Walmart. I should also note that I do not work at Walmart any longer and am back to offering my photography services full-time.

And over three months, I learned more than I ever expected—not just about retail, but about myself, my business, and what truly matters.

So here it is:

10 Things I Learned from Working at Walmart (That I’m Bringing Into My Photography Business)

1. The 4am Club is real.
Waking up every day at 4am to be at work by 5 taught me just how much I can get done before most people even hit snooze. Productivity skyrockets when you own your mornings.

2. People just want to feel heard.
I dealt with a lot of frustrated customers. But you’d be surprised what a smile, calm tone, and a little empathy can do. It’s the same in photography—how you treat people matters.

3. Walking + podcasts = creative gold.
Walking close to eight miles a day with audiobooks and podcasts gave my brain time to wander, imagine, and plan. I came home buzzing with ideas for my business. That quiet movement time is powerful.

4. Coworkers shape your experience.
Whether you’re in NASCAR or picking frozen pizzas, your team can make or break a job. I made real friends at Walmart—people I still hang out with today.

5. Leadership matters.
Good bosses lead with empathy and encouragement. Bad ones lead with fear. Walmart reminded me how much leadership style impacts morale—and I carry that into how I collaborate now.

6. There’s always more going on behind the scenes.
The OGP (Online Grocery Pickup) system is a beast. Fast-paced, detailed, and team-driven. It reminded me how, in photography too, people only see the end result—but the behind-the-scenes work matters deeply.

7. I was ashamed. Then I wasn’t.
I felt embarrassed at first. From photographing NASCAR to picking groceries? But I did what I had to do for my family and my future. And I gained an even deeper respect for retail workers—hardworking people who don’t get nearly the credit they deserve.

8. Show up and give a damn.
I took pride in my work, even if it wasn’t glamorous. And guess what? People noticed. Same goes for photography: if you care, it shows. Your attitude always leaves a mark.

9. Wear solid shoes. Seriously.
I walked miles daily—thank God for my Hokas. But here’s the metaphor: proper shoes = being prepared. In business, preparation helps you go the distance. Know your gear, know your client, and show up ready.

10. There is no such thing as starting over. You’re just building differently.
Working at Walmart didn’t erase my past. It added to it. I didn’t “start over.” I redirected. I learned what I’m made of, what I value, and how much I love what I do. And now, I’m building something more sustainable, more fulfilling—and more me—than I ever had before.

This year has been humbling. But it’s also been healing. I found my fire again. I reconnected with why I picked up a camera in the first place. And most importantly, I found my why—my family, my community, my joy.

To anyone out there navigating a career shift, burnout, or the hard choice between “what pays the bills” and “what fills your soul”—you’re not alone.

You just might find your clarity on the grocery aisle like I did.

—

Thanks for reading. If this resonated with you, I’d love to hear your story—or answer any questions about what this transition has been like. Feel free to blast me an email or message me on the various social media platforms that I am on. Also, just to restate, I not longer work at Walmart and am offering my photography services full-time again.

- Sincerly, Ben Earp

Going for Gold: Photographing Jose Castillo for His Paris 2024 Olympics Announcement as Host of Team USA House

Behind the Lens: Photographing Jose Castillo for His Paris 2024 Olympics Announcement as Host of Team USA House

When it comes to photography, some assignments are more than just a job—they're personal. This one was exactly that.

In July of 2024, I had the honor of photographing Jose Castillo, an incredible emcee, speaker, and longtime friend, for one of the biggest announcements of his career: he was officially been named the Host and Emcee for Team USA House during the Paris 2024 Olympics.

For the first time ever, Team USA House opened to fans during the Summer Games, and Jose would be front and center, connecting Olympic athletes, celebrities, and supporters from all over the world. When he called and asked me to create the photos for his Olympics announcement and press release, I was beyond excited—not just because of what the moment meant professionally, but because I’ve had the privilege of knowing Jose personally for nearly a decade.

A Friendship Built at the Track

Jose and I first crossed paths back in 2015 at Bristol Motor Speedway, when I began photographing for the track. He was already a magnetic presence—engaging crowds with energy and authenticity—and over the years, we saw each other at races across the country. Whether it was Dover, Charlotte, Atlanta, or anywhere in between, I always looked forward to running into him for a quick catch-up and a laugh. We’ve been great friends ever since.

One memory that’s stuck with me happened a few years ago at Atlanta Motor Speedway. Jose had just wrapped up hosting a trackside event when a little girl came up and asked him to sign... her baby doll. He looked at her parents with a surprised grin and asked, “Are you sure you want me to sign her doll?” The parents lit up and said, “Yes!”—so Jose got down on one knee, sharpie in hand, and autographed that doll like it was a racing legend’s helmet. That moment was classic Jose: genuine, joyful, and always ready to make someone’s day.

A Career Milestone Worth Capturing

Over the years, Jose has trusted me to update his professional headshots multiple times. We’ve always had fun during those sessions, and he gives me the creative freedom to make images that feel like him. But this shoot—this one had extra weight.

Being asked to create the visuals for his official Olympics announcement was more than just an assignment. It was a moment of pride. As his friend, I know how much this opportunity means to him—how much heart and hustle he’s poured into his career to get to this level. Hosting Team USA House at the Paris 2024 Olympics is no small feat. It’s a once-in-a-lifetime moment, and I felt honored that he trusted me to help tell that story through photography.

When we met up for the shoot, we leaned into a bold, confident vibe. I may have made him look more like an Olympic athlete himself than an emcee—but honestly, that added to the energy of the photos. He looked every bit the part of someone who belongs on the Olympic stage, even if it’s behind the mic instead of on the medal stand.

Local Roots, Global Moments

One of the things that makes this story even more special is how it connects back to our roots. Jose lives in Johnson City, Tennessee, and I’m based just up the road in Damascus, Virginia, in the beautiful mountains of Southwest Virginia. We’re both proud to call this corner of the world home, and being able to collaborate on something as globally significant as the Paris 2024 Olympics while representing Northeast Tennessee and Southwest Virginia adds another layer of meaning to it all.

Capturing a Voice of Team USA

Jose announced the news on Instagram with the caption:

"Going to Paris! 🇺🇸 Honored to be a Host & Emcee for Team USA House & to connect our athletes & fans at the Paris 2024 Olympics!! @teamusa #ParisOlympics For the first time ever, Team USA House will be open to the fans with a who’s who lineup of Olympic medalists, celebrities & guests. Check out the link in my bio for the details! — But I am most excited about the individual stories of each competitor. There are so many who have worked so hard to achieve their dreams, and I believe it gives us all hope that we can do the same."

That’s exactly who Jose is. He’s passionate about people, stories, and the spirit of possibility. And as someone who’s been lucky enough to witness his journey firsthand, I couldn’t have been prouder to see him step into the Olympic spotlight.

Final Thoughts

For me, this wasn’t just about creating personal branding images or photographing a public figure for a major event. It was about friendship, storytelling, and celebrating a well-earned achievement.

Congratulations, Jose. Paris 2024 was lucky to have you—Team USA was lucky to have you—and I’m lucky to call you a friend.

If you would like to find out more about Jose or book him to be the host of your event, check out his website Think Jose.

- Ben Earp

Award-Winning Photojournalism: Ben Earp Honored at 2025 Virginia Press Association Awards

I'm excited to share that my work was recently recognized at the 2025 Virginia Press Association Awards, where Cardinal News earned over 50 honors—including 18 first-place awards and the prestigious Sweepstakes Award for the most-awarded newsroom in the online division.

As a freelance photojournalist based in Damascus, VA, I’m honored to contribute to Cardinal News's important visual storytelling across Southwest Virginia. I’m incredibly grateful they continue to trust me with assignments in this region I proudly call home.

This year, I was awarded 1st place in the Picture Story or Essay category for my coverage of the aftermath of Hurricane Helene in Damascus, Virginia. This story was especially close to my heart—not just as a photographer, but as a resident. My family and I live in Damascus, and documenting the resilience of our own community following the storm was one of the most meaningful projects of my career.

In addition, I received 2nd place in the General News Photography category, competing against all online publications across the state of Virginia.

These awards reaffirm my belief in the power of local journalism and documentary photography to shine a light on stories that matter. Whether I’m photographing for an in-depth news feature, a community event, or a breaking story, I strive to create images that connect people and preserve moments in time.

If you're looking for a professional photographer in Damascus, VA, or need a photojournalist in Southwest Virginia, I’d love to help tell your story.

Thanks again to Cardinal News for the opportunity—and to the people of Damascus for allowing me to share your stories with the world.

— Ben Earp

Capturing Resilience: Photographing Hurricane Helene’s Aftermath in Taylor’s Valley, VA

Capturing Resilience: Photographing Hurricane Helene’s Aftermath in Taylor’s Valley, VA

When Hurricane Helene swept through Southwest Virginia, the tiny community of Taylor’s Valley was left to pick up the pieces. Nestled in a secluded mountain valley near Damascus, VA, this quiet town after the storm had only one damaged road in and the same damaged road out—making the storm’s destruction even more isolating.

My friend John Coleman, a Damascus resident and preacher in Taylor’s Valley, invited me to document the hurricane damage. With my camera in hand, I set out to capture not just the devastation but also the resilience of this close-knit town.

A Community Uncertain, Then Welcoming

As I arrived in Taylor’s Valley, I could feel the initial hesitation. In a town this small, an unfamiliar face stands out. People glanced my way, unsure of why I was there photographing their streets, homes, and surroundings. But once word spread that I was invited by John, their demeanor changed. Their guarded expressions turned into warm conversations, and they began sharing their experiences, allowing me to capture both the destruction and the strength of their community.

The Storm’s Impact on Taylor’s Valley

The aftermath of Hurricane Helene was heartbreaking. Trees had been uprooted, blocking driveways and roads. Floodwaters had carved deep scars into the landscape, and homes bore the marks of wind and rain. Taylor’s Valley has an aging population, and many of the residents had seen storms before—but this one had left its mark.

Yet, despite the challenges, there was an unshakable sense of perseverance. Neighbors helped each other clear debris, sharing stories of past storms and the rebuilding efforts that would soon follow.

Finding Comfort in Community (and Chocolate Cake!)

In the midst of photographing the destruction, I was invited to join the locals for lunch at their community center. Sitting down with them, I saw firsthand the strength of small-town bonds—the way people lean on each other, even in difficult times. And I have to mention, I had the best piece of chocolate cake I’ve ever had in my life. It was a moment of simple joy, a reminder that even after the storm, there’s still sweetness to be found.

The Heart of a Small Mountain Town

Taylor’s Valley may be a small, tucked-away town, but it’s filled with big hearts. Through my lens, I didn’t just capture storm damage—I captured resilience, kindness, and community spirit. This experience was a powerful reminder that even in the face of adversity, small towns like Taylor’s Valley stand strong.

Capturing Resilience: Hurricane Helene’s Impact on Damascus, VA Through Photography

Through the Lens: Capturing the Aftermath of Hurricane Helene

It has been six months since Hurricane Helene swept through our town of Damascus, Virginia, leaving behind a trail of destruction and a community forever changed. Montanna and I want to take a moment to sincerely thank everyone who has reached out with concern and support over the past six months. Your kindness has meant the world to us. We were grateful to come through the storm safely, and our home remained standing. However, Hurricane Helene left its mark on our lives and our community in ways that go beyond physical damage. Through my photography in Southwest Virginia, I documented the storm’s impact, captured the resilience of our neighbors, and helped keep the story alive through the power of visual storytelling.

The Storm’s Impact on Our Home and Community

Hurricane Helene brought torrential rain and powerful winds, testing the strength of homes and families alike. While our house remained intact, we experienced significant flooding in our cellar and crawl space when our sump pump failed. Water rose above our breaker panel and hot water heater, forcing the fire department to cut the power to our home. At that moment, Montanna and the kids had to make the tough decision to evacuate.

Meanwhile, I had woken up at 2 AM to drive to the Charlotte Airport for my flight to Kansas, for my normal NASCAR work that weekend. Knowing the storm's potential impact, I chose to avoid my usual route through Boone, NC, in case of flooding and instead took I-77. The drive was harrowing, with the worst rain and wind I had ever experienced. When I arrived at the airport, my flight was delayed for two hours, and I watched as the plane at the gate rocked violently in the wind. The unease of traveling during the storm weighed heavily on me.

As soon as I landed in Kansas, I received a call from Montanna telling me she and the kids were evacuating. She also sent this video showing the current water level of the creek near us as she was evacuating.

Hearing my kids in the background of the video, in that moment, I knew I had to get back home immediately. I grabbed my checked bag and went straight to the American Airlines ticket counter, still on the phone with Montanna as she and the kids made their way to a hotel in Abingdon, VA. The first ticket agent told me that because it was outside the 24-hour return window, it would cost nearly $500 to change my flight. Luckily, her supervisor overheard my conversation and stepped in, handing me a free ticket and even placing me in an exit row.

The flight home felt like the longest of my life. When I landed, Damascus had lost cell phone service, leaving us unsure of the extent of the damage. The drive to Abingdon felt endless, but in reality, I probably drove home faster than ever, fueled by worry and urgency. Finally, I arrived at the hotel where Montanna and the kids were staying, but all we could do was wait until morning to assess the damage. At sunrise on Saturday, I set out to check on our house and our friends. Where a check point by the Washington County Sheriff's Department had already been set up. I just had to confirm I lived at an address past the checkpoint to be allowed in. Once I confirmed that our home and everyone we cared about was safe, I grabbed my camera and did the only thing I knew to do—to process the devastation and contribute in the best way I could: by documenting the aftermath through photography.

Returning home, I discovered that our hot water heater was beyond repair, and we also had to replace the breakers due to the flooding. I lost a full weekend of work income due to the storm’s disruption, but in comparison to what many in our town endured, our losses felt minor. That’s why we focused on what we could do to help: I used my photography to capture and share the storm’s impact, while Montanna dedicated her time to the donation center, assisting those in need.

Photography as a Tool for Awareness and Recovery

In times of crisis, photojournalism has played a vital role in telling the stories that matter. Through my camera lens, I captured the resilience, strength, and unity of our community in the wake of Hurricane Helene. Each photograph serves as a visual testament to the devastation, the efforts to rebuild, and the heart of the people who refuse to be broken by disaster.

Photographs have the power to move people to action. Whether it's raising awareness, securing donations, or simply reminding us all of the human spirit’s resilience, imagery spoke louder than words. As I shared my work across social media, local news outlets, and my website, my goal was to keep the focus on those who needed help and to show that even in the darkest times, there was light.

Supporting Our Community and Moving Forward

Our town—and so many others affected by Hurricane Helene—needed support not just in the immediate aftermath, but in the weeks and months that followed. If you felt called to contribute, whether through donations, volunteering, or simply spreading awareness, your help was and still is invaluable.

As a professional photographer serving Southwest Virginia, my mission was to tell the story through compelling images that highlight the strength and perseverance of our community.

If you're looking for professional photography services in Southwest Virginia, whether for documentation, community events, or storytelling projects, I am here to help capture moments that matter. Photography has always been more than just a passion for me—it has been a way to make a difference, particularly in Southwest Virginia, where our communities rely on strong storytelling to bring attention to important causes.

Thank you for the support over these past months. Together, we will rebuild, heal, and move forward stronger than ever.

Cap & Gown Portrait Session - Barbie Randall

Cap & Gown Sessions: Celebrating College Graduates with Professional Photography

Cap and gown sessions aren’t just for high school seniors—college graduates deserve to celebrate their hard work, too! Recently, Barbie Randall reached out to me for a graduation photoshoot to commemorate earning her Associate of Applied Science in Business Administration – Management Emphasis from Tri-County Technical College in Pendleton, South Carolina. She’s now continuing her education at the University of South Carolina, pursuing her MBA.

Barbie, who lives in Anderson, South Carolina, met me in downtown Kings Mountain, North Carolina, for her session. A fun fact—she’s actually my cousin on my stepdad’s side of the family, and we hadn’t seen each other in over 20 years! It was a great session filled with catching up, laughing, and, of course, capturing amazing images. But even if you’re not family, I promise all of my photography sessions are just as fun!

The overcast skies on the day of our shoot provided perfect, even lighting, and thankfully, it wasn’t as cold as the rest of January had been. Below are a few of my favorite shots from the session.

Book Your Graduation Photography Session Now!

With May quickly approaching, graduation season is almost here! I’ll be taking the entire month of March off to spend time with my wife and our new baby boy, who we’re expecting on March 8th. However, I’m currently booking sessions for April and beyond. My schedule fills up quickly, so let’s get your session on the calendar now!

Click on the Contact tab at the top of my website to secure your session today. Let’s celebrate your achievements with stunning, professional photography!

Business Marketing Session - Equine Podiatry - Jack Causby Farrier Services

Capturing Craftsmanship: Equine Podiatry & Farrier Services with Jack Causby

Just before Christmas, I had the opportunity to work with Jack Causby’s Equine Podiatry and Farrier Services, creating professional images for his website and social media presence. His wife, Dayna Causby, reached out to schedule a Business Marketing Session, and we planned the shoot for a few weeks later at The Venue at James Creek in Ellenboro, NC—a stunning location just west of Shelby, NC, and north of Tryon, NC.

From the moment I arrived, I was impressed. The barn at The Venue at James Creek is beautifully maintained, and as a photographer, I knew right away that it was going to make for a fantastic backdrop. I was excited to get started, but the weather had other plans. A drizzle started just as I arrived, and by the time Jack got there, it had turned into a steady rain. But, as any photographer knows, sometimes unpredictable conditions make for the best shots.

Capturing a Skilled Craftsman at Work

After brief introductions, I snapped a few professional portraits of Jack before he got to work. One of the most interesting things about Jack is that he splits his time between North Carolina and Montana, providing farrier services in both locations. As he worked, he shared some incredible stories about Montana’s horse culture and even mentioned that he was the on-set farrier for a day on the TV show Yellowstone. That was definitely a cool experience to hear about.

Jack also had one special request—photos of his dog, Groot. Being a huge dog person myself, I was more than happy to oblige, capturing some great shots of his loyal companion.

Why Professional Branding Photography Matters

For small businesses, branding photography is a powerful tool. Whether you're a local farrier, an equine specialist, or any other type of entrepreneur, high-quality images help showcase your expertise and build trust with potential clients. Professional photos make all the difference in how your business is perceived online, whether on social media, websites, or marketing materials.

Here are a few of my favorite shots from the session.

Book Your Business Marketing Session Today

If you're a small business owner in North Carolina, Southwest Virginia, or beyond and need high-quality photography for your services, products, or social media content, I’d love to work with you. Email me at BenEarpPhotography@gmail.com, and let’s schedule your Business Marketing Session today.

Connect with us!
Website: http://www.benearpphotography.com

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LinkedIn: www.linkedin.com/in/benearpphoto
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YouTube: https://www.youtube.com/channel/UCNOdC1cMllvflJERwTPP0zQ

Basketball - Kings Mountain High School vs. Crest High School

Capturing High School Basketball Action in Kings Mountain, NC

This year, I’ve been doing contract work for TPS Photography, a local photography company based in Morganton, NC, that specializes in yearbook contracts for various high schools. As part of my work with them, I’m covering sports action photography, documenting high school athletes in action.

On the evening of January 26, 2021, I traveled to Kings Mountain, NC, to photograph an exciting basketball matchup between Kings Mountain High School and Crest High School from Shelby, NC. This was my first time covering high school basketball during the COVID-19 pandemic, and I have to say, it was a unique experience seeing players compete while wearing face masks.

The Importance of Sports Photography

Sports photography is more than just capturing the action—it's about preserving the energy, determination, and teamwork that make each game special. High-quality sports images provide schools, athletes, and families with lasting memories while also being an essential part of yearbook and athletic program coverage. Whether it’s the intensity of a game-winning shot or the emotion of a hard-fought match, every photo tells a story.

Here are a few of my favorite images from the night’s game.

Book a Professional Sports Photographer

If you're looking for professional sports photography in North Carolina or Southwest Virginia, I’d love to capture the action. Whether it’s high school athletics, college sports, or local events, my goal is to deliver dynamic images that showcase the heart of the game. Contact me at BenEarpPhotography@gmail.com to schedule sports coverage for your team or organization.